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Poultry 10 lessons that will be a driving force this year to ensure every farmer earns from their poultry business

10 key lessons that will be a driving force this year to ensure every farmer earns from their chicken business.

1. In God we trust, but for livestock feeds, verify:

First, whether you formulate your own feeds or rely on commercial rations, you need to test their quality regularly. You see, investing in a good chicken breed is useless if the quality of the feeds is wanting.

There are many millers out there who sell sub-standard feeds to farmers. Poor quality feeds affect growth rate and can lead to diseases and death.

To verify, take a sample of feeds, commercial or home-made to a laboratory for testing.You may find that feeds are the reason production of your birds has dipped drastically.

2. Big Brother can’t solve all your problems:

Besides the quality, the cost of feeds accounts for up to 70 per cent of the total cost of producing an egg and chicken meat. In my case, the savings were minimal in the previous year partly because the cost of raw materials, especially maize, went up drastically.

We urged caution last year when the Treasury Cabinet Secretary Henry Rotich gave a nod to millers to import yellow maize duty-free for use in making animal feeds to ease pressure on white maize. We also advocated for waiver of 16 per cent value added tax levied on raw materials for making animal feeds.

Unfortunately, none of these policy shifts have achieved their intended results. Therefore, the cost of animal feeds remains high. According to a study by the Tegemeo Institute, maize reflects a complex political economy that keeps prices artificially high. As such, policy directives targeting price reductions are a hard sell.

3. Business plans don’t answer all questions:

You’ve probably heard that before you venture into poultry farming, first develop a business plan. Okay, although it’s an important working document, a business plan is just a guide to ensure the risks you take do not outweigh the benefits.
As such, it doesn’t have to be perfect and focusing too much on it can lead to planning fatigue. Instead, start small and learn as you go along.

4. Vaccinating against common chicken diseases is not a substitute for poor hygiene practices:

We used to vaccinate our fowls against common chicken diseases such as Newcastle, gumboro, fowl typhoid and fowl cholera and ignored farm bio-security (infection prevention) and basic hygiene practices that include things like isolation, traffic control and sanitation.
Another key component of farm bio-security plan is the so-called “all-in, all-out” management approach where you get rid of a given stock after sometime, clean and disinfect the premises and leave empty for three months before bringing the new stock.

The bigger lesson here is that merely vaccinating your birds against common diseases is certainly not a substitute for poor hygiene practices.

5. Not everyone who eats chicken is a potential buyer:

Just to be fair, marketing is such a wide and complex subject, but here’s our take: If you’re looking for buyers, don’t target anyone who eats chicken or eggs.

In fact, we read from the Holy Scriptures that although many are called, few are chosen. The idea here is to develop a product – chicken meat or eggs – to satisfy the preferences of a few but loyal customers who are willing to pay the premium.

6. Don’t be a lone ranger:

Okay, poultry industry (and farming in general), works best through networks where ideas and inputs are shared.

As such, it helps to be part of a supportive network of producers, processors, financers and business experts. Reading Seeds of Gold is part of this network.

7. The moment you stop making mistakes, it’s time to close the business:

People who don’t make mistakes are those who take no action. The moment you stop making mistakes, it means you are not taking (calculated) risks. By extension, you’re not learning anything and it’s time to close the business.

8. To make money from poultry, think beyond the common fowl:

We used to advise anyone interested in keeping poultry to think beyond chickens and consider a whole range of exciting birds like turkeys, guinea fowls, geese, ducks and peacocks.

We just discovered recently that there’s demand for indigenous chickens with special features such as frizzles, naked- neck, feathered feet, dwarfed, five-toed and bearded types.

9. Include books of accounts in your farm records:

Besides keeping farm records related to animal husbandry practices (deaths, egg production, feed quantities, weight gained and equipment inventory), it adds value to keep books of accounts to track expenses in a systematic manner.

Books of account can be used to seek grants or loans from banks and to make tax returns.

10. Don’t quit just yet!

Finally, we’ve come to learn that it’s easy to give up in the face of hardships. In such times, it helps to focus on short-term rewards because the big money doesn’t come quickly.

IN SUMMARY

Start small and learn as you go along.

If you’re looking for buyers, don’t target anyone who eats chicken or eggs. As such, it helps to be part of a supportive network of producers, processors, financers and business experts. Reading Seeds of Gold is part of this network.

#keystonepoultryfarm
Every farmers choice!1133
 
10 key lessons that will be a driving force this year to ensure every farmer earns from their chicken business.

1. In God we trust, but for livestock feeds, verify:

First, whether you formulate your own feeds or rely on commercial rations, you need to test their quality regularly. You see, investing in a good chicken breed is useless if the quality of the feeds is wanting.

There are many millers out there who sell sub-standard feeds to farmers. Poor quality feeds affect growth rate and can lead to diseases and death.

To verify, take a sample of feeds, commercial or home-made to a laboratory for testing.You may find that feeds are the reason production of your birds has dipped drastically.

2. Big Brother can’t solve all your problems:

Besides the quality, the cost of feeds accounts for up to 70 per cent of the total cost of producing an egg and chicken meat. In my case, the savings were minimal in the previous year partly because the cost of raw materials, especially maize, went up drastically.

We urged caution last year when the Treasury Cabinet Secretary Henry Rotich gave a nod to millers to import yellow maize duty-free for use in making animal feeds to ease pressure on white maize. We also advocated for waiver of 16 per cent value added tax levied on raw materials for making animal feeds.

Unfortunately, none of these policy shifts have achieved their intended results. Therefore, the cost of animal feeds remains high. According to a study by the Tegemeo Institute, maize reflects a complex political economy that keeps prices artificially high. As such, policy directives targeting price reductions are a hard sell.

3. Business plans don’t answer all questions:

You’ve probably heard that before you venture into poultry farming, first develop a business plan. Okay, although it’s an important working document, a business plan is just a guide to ensure the risks you take do not outweigh the benefits.
As such, it doesn’t have to be perfect and focusing too much on it can lead to planning fatigue. Instead, start small and learn as you go along.

4. Vaccinating against common chicken diseases is not a substitute for poor hygiene practices:

We used to vaccinate our fowls against common chicken diseases such as Newcastle, gumboro, fowl typhoid and fowl cholera and ignored farm bio-security (infection prevention) and basic hygiene practices that include things like isolation, traffic control and sanitation.
Another key component of farm bio-security plan is the so-called “all-in, all-out” management approach where you get rid of a given stock after sometime, clean and disinfect the premises and leave empty for three months before bringing the new stock.

The bigger lesson here is that merely vaccinating your birds against common diseases is certainly not a substitute for poor hygiene practices.

5. Not everyone who eats chicken is a potential buyer:

Just to be fair, marketing is such a wide and complex subject, but here’s our take: If you’re looking for buyers, don’t target anyone who eats chicken or eggs.

In fact, we read from the Holy Scriptures that although many are called, few are chosen. The idea here is to develop a product – chicken meat or eggs – to satisfy the preferences of a few but loyal customers who are willing to pay the premium.

6. Don’t be a lone ranger:

Okay, poultry industry (and farming in general), works best through networks where ideas and inputs are shared.

As such, it helps to be part of a supportive network of producers, processors, financers and business experts. Reading Seeds of Gold is part of this network.

7. The moment you stop making mistakes, it’s time to close the business:

People who don’t make mistakes are those who take no action. The moment you stop making mistakes, it means you are not taking (calculated) risks. By extension, you’re not learning anything and it’s time to close the business.

8. To make money from poultry, think beyond the common fowl:

We used to advise anyone interested in keeping poultry to think beyond chickens and consider a whole range of exciting birds like turkeys, guinea fowls, geese, ducks and peacocks.

We just discovered recently that there’s demand for indigenous chickens with special features such as frizzles, naked- neck, feathered feet, dwarfed, five-toed and bearded types.

9. Include books of accounts in your farm records:

Besides keeping farm records related to animal husbandry practices (deaths, egg production, feed quantities, weight gained and equipment inventory), it adds value to keep books of accounts to track expenses in a systematic manner.

Books of account can be used to seek grants or loans from banks and to make tax returns.

10. Don’t quit just yet!

Finally, we’ve come to learn that it’s easy to give up in the face of hardships. In such times, it helps to focus on short-term rewards because the big money doesn’t come quickly.

IN SUMMARY

Start small and learn as you go along.

If you’re looking for buyers, don’t target anyone who eats chicken or eggs. As such, it helps to be part of a supportive network of producers, processors, financers and business experts. Reading Seeds of Gold is part of this network.

#keystonepoultryfarm
Every farmers choice!View attachment 1133
this lessons are on point
 
10 key lessons that will be a driving force this year to ensure every farmer earns from their chicken business.

1. In God we trust, but for livestock feeds, verify:

First, whether you formulate your own feeds or rely on commercial rations, you need to test their quality regularly. You see, investing in a good chicken breed is useless if the quality of the feeds is wanting.

There are many millers out there who sell sub-standard feeds to farmers. Poor quality feeds affect growth rate and can lead to diseases and death.

To verify, take a sample of feeds, commercial or home-made to a laboratory for testing.You may find that feeds are the reason production of your birds has dipped drastically.

2. Big Brother can’t solve all your problems:

Besides the quality, the cost of feeds accounts for up to 70 per cent of the total cost of producing an egg and chicken meat. In my case, the savings were minimal in the previous year partly because the cost of raw materials, especially maize, went up drastically.

We urged caution last year when the Treasury Cabinet Secretary Henry Rotich gave a nod to millers to import yellow maize duty-free for use in making animal feeds to ease pressure on white maize. We also advocated for waiver of 16 per cent value added tax levied on raw materials for making animal feeds.

Unfortunately, none of these policy shifts have achieved their intended results. Therefore, the cost of animal feeds remains high. According to a study by the Tegemeo Institute, maize reflects a complex political economy that keeps prices artificially high. As such, policy directives targeting price reductions are a hard sell.

3. Business plans don’t answer all questions:

You’ve probably heard that before you venture into poultry farming, first develop a business plan. Okay, although it’s an important working document, a business plan is just a guide to ensure the risks you take do not outweigh the benefits.
As such, it doesn’t have to be perfect and focusing too much on it can lead to planning fatigue. Instead, start small and learn as you go along.

4. Vaccinating against common chicken diseases is not a substitute for poor hygiene practices:

We used to vaccinate our fowls against common chicken diseases such as Newcastle, gumboro, fowl typhoid and fowl cholera and ignored farm bio-security (infection prevention) and basic hygiene practices that include things like isolation, traffic control and sanitation.
Another key component of farm bio-security plan is the so-called “all-in, all-out” management approach where you get rid of a given stock after sometime, clean and disinfect the premises and leave empty for three months before bringing the new stock.

The bigger lesson here is that merely vaccinating your birds against common diseases is certainly not a substitute for poor hygiene practices.

5. Not everyone who eats chicken is a potential buyer:

Just to be fair, marketing is such a wide and complex subject, but here’s our take: If you’re looking for buyers, don’t target anyone who eats chicken or eggs.

In fact, we read from the Holy Scriptures that although many are called, few are chosen. The idea here is to develop a product – chicken meat or eggs – to satisfy the preferences of a few but loyal customers who are willing to pay the premium.

6. Don’t be a lone ranger:

Okay, poultry industry (and farming in general), works best through networks where ideas and inputs are shared.

As such, it helps to be part of a supportive network of producers, processors, financers and business experts. Reading Seeds of Gold is part of this network.

7. The moment you stop making mistakes, it’s time to close the business:

People who don’t make mistakes are those who take no action. The moment you stop making mistakes, it means you are not taking (calculated) risks. By extension, you’re not learning anything and it’s time to close the business.

8. To make money from poultry, think beyond the common fowl:

We used to advise anyone interested in keeping poultry to think beyond chickens and consider a whole range of exciting birds like turkeys, guinea fowls, geese, ducks and peacocks.

We just discovered recently that there’s demand for indigenous chickens with special features such as frizzles, naked- neck, feathered feet, dwarfed, five-toed and bearded types.

9. Include books of accounts in your farm records:

Besides keeping farm records related to animal husbandry practices (deaths, egg production, feed quantities, weight gained and equipment inventory), it adds value to keep books of accounts to track expenses in a systematic manner.

Books of account can be used to seek grants or loans from banks and to make tax returns.

10. Don’t quit just yet!

Finally, we’ve come to learn that it’s easy to give up in the face of hardships. In such times, it helps to focus on short-term rewards because the big money doesn’t come quickly.

IN SUMMARY

Start small and learn as you go along.

If you’re looking for buyers, don’t target anyone who eats chicken or eggs. As such, it helps to be part of a supportive network of producers, processors, financers and business experts. Reading Seeds of Gold is part of this network.

#keystonepoultryfarm
Every farmers choice!View attachment 1133
I'm sure benefitting from these well researched pieces
 
Poultry farming can be profitable but it largely depends on the dynamics, financing versus productivity. Marketing can also be tricky, for I specialise on improved kienyeji chickens and their fertilised eggs, tasty great meat, which is healthy and nutritious. You need to sensitise your customers by educating them on the benefits of paying a premium for the kienyeji chicken as apposed to the value of mass produced breeds, which are exclusively tailored to service demand, with no emphasis on nutritional benefits.
 
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